In the vibrant heart of Marrakesh, amidst the maze-like alleys of the old city, Ghizlane, a native of Morocco, embarked on a journey fueled by her passion for craftsmanship and her love for her homeland. It was in this enchanting setting that she birthed Coe, a brand that would redefine luxury resortwear, one meticulously crafted piece at a time.

Coe wasn't just about fashion; it was a celebration of Moroccan heritage, a homage to the artisans who had perfected their craft over generations.

Ghizlane's vision extended beyond the realm of fashion to encompass a complete ensemble of accessories – bags, hats, shoes, and more – all imbued with the same sense of luxury and artistry. Each item was meticulously handmade in Marrakesh, using only the finest natural materials sourced from the surrounding landscapes.